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Crisis Communication Strategies: Prepare, Respond and Recover Effectively in

Description: Is your company equipped to deal with any kind of crisis - whether caused by internal error, customer action or social media mishap? This bestselling guide gives readers the skills, tools and knowledge to respond effectively to these high-stake situations and protect your brand from disaster. Crisis Communication Strategies is a must-have guide that covers the whole span of a crisis from preparing and laying the groundwork before it occurs, during the incident, and the aftermath, including the move to recovery and beyond. It guides readers through each phase, providing details of what to consider, what should be done and tips and checklists for improved responses. This second edition of Crisis Communication Strategies provides new sections on managing long-running crises and the phases of crises. It also contains new content looking at behavioral communication as a tactic during a crisis, and how to ensure diversity and inclusivity at a time of crisis. Supported by brand new case studies and examples from responses to events including the British Post Office scandal, Burger King's misfired International Women's Day campaign, Yorkshire cricket's racism scandal and Peloton's crises. It also explores the role of leadership in a crisis and developing a crisis communication response that has people at the heart of it. It is an essential guide for PR and communication professionals who wish to protect their company and build long-term resilience.

Price: 46.26 USD

Location: East Hanover, New Jersey

End Time: 2024-11-20T06:51:10.000Z

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Crisis Communication Strategies: Prepare, Respond and Recover Effectively inCrisis Communication Strategies: Prepare, Respond and Recover Effectively in

Item Specifics

Return shipping will be paid by: Buyer

All returns accepted: Returns Accepted

Item must be returned within: 60 Days

Refund will be given as: Money Back

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EAN: 9781398609419

UPC: 9781398609419

ISBN: 9781398609419

MPN: N/A

Book Title: Crisis Communication Strategies: Prepare, Respond

Number of Pages: 248 Pages

Publication Name: Crisis Communication Strategies : Prepare, Respond and Recover Effectively in Unpredictable and Urgent Situations

Language: English

Publisher: Kogan Page, The Limited

Publication Year: 2023

Subject: Business Communication / General, Public Relations, Economics / General, Strategic Planning

Item Height: 0.7 in

Item Weight: 13.5 Oz

Type: Textbook

Item Length: 9.1 in

Author: Amanda Coleman

Subject Area: Business & Economics

Item Width: 6.2 in

Format: Trade Paperback

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