Description: Glory Days conjures up images of cruise nights, impromptu drag races, and genuine American fun. It is the story of the GTO, Tigers and Monkees, of Royal Pontiac, drag racing, corporate politics, and personal allegiances. Glory Days illuminates an era when Detroit's Woodward Avenue fairly rumbled with V-8 power, as young people slowly cruised the wide boulevard. Glory Days is also an American success story, giving an insider's view of what it took then, and what it will take in the future, to keep alive America's passion for the automobile. In Glory Days, Jim Wangers uses his 45-year career in Detroit as the basis for explaining successful brand marketing for Why brand management for cars differs from other branded products How to position a model for the best possible tie-in promotion--and how not to What it takes to establish and evolve a brand image Wangers knows what he is talking about, for he was part of the most successful brand marketing campaign to ever come out of Detroit. At a time when such automotive legends as Bunkie Knudsen, Pete Estes, and John DeLorean held sway in the Motor City, Jim Wangers created and defined the American muslecar image, devising savvy brand marketing strategies to promote the car that started it all and went on to become a cultural the Pontiac GTO. Thanks for looking and if you would like more items like this, take a look in my store. New items several times a week. If you have any questions, please feel free to send a message anytime. Buy 3 or more books get 20% off your order and free shipping.
Price: 44.96 USD
Location: York, Pennsylvania
End Time: 2024-11-24T15:55:44.000Z
Shipping Cost: 6.38 USD
Product Images
Item Specifics
All returns accepted: ReturnsNotAccepted
Signed By: JIM WANGERS, Jim wangers And Paul Zazarine
Signed: Yes
Custom Bundle: No
Book Series: CLASSIC CARS
Ex Libris: No
Narrative Type: Nonfiction
Original Language: English
Intended Audience: Young Adults, Adults
Inscribed: Yes
Vintage: Yes
Personalize: No
Type: Memoir
Literary Movement: Realism
Era: 1950s
Personalized: No
Features: Illustrated
Country/Region of Manufacture: United States
Book Title: Glory Days : When Horsepower and Passion Ruled Detroit
Number of Pages: 348 Pages
Language: English
Publisher: Bentley Publishers
Item Height: 1.1 in
Publication Year: 1998
Topic: Marketing / Industrial, Automotive / General, Transportation / Cars & Trucks, United States / State & Local / MidWest (IA, Il, in, Ks, Mi, MN, Mo, Nd, Ne, Oh, Sd, Wi), Corporate & Business History
Illustrator: Yes
Genre: Transportation, Juvenile Nonfiction, Business & Economics, History
Item Weight: 25.2 Oz
Author: Jim Wangers
Item Length: 10 in
Item Width: 7 in
Format: Trade Paperback
