Description: Products and Process Innovation in the Food Industry, Paperback by Grunert, Klaus Günter; Traill, W. Bruce, ISBN 1461284333, ISBN-13 9781461284338, Brand New, Free shipping in the US Innovation in new product development is a key factor in determining the success of a food company yet the area is fraught with risk, with failure rates in excess of 90% being common. Using a series of 12 European cases studies, this book examines the innovation process from agriculture through to retailer. Each example highlights a different aspect of innovation, and the lessons that can be learned from experience. It considers the important role that marketing as well as technical aspects play in the process.
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Book Title: Products and Process Innovation in the Food Industry
Author: Grunert, Klaus Günter; Traill, W. Bruce
Language: English
